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Ecommerce category

Fashion, clothing & footwear

Divante: Odlo Case Study

Partnership level

Odlo is a leading international premium sportswear brand offering outstanding products to people who share a passion for a sporty and active lifestyle. The brand has been a pioneer in the production of functional sports underwear and sportswear for 70 years.
   

The products are sold in 25 countries around the world. Odlo has subsidiaries in Switzerland, Germany, France, Belgium/Holland, Austria, England, Norway and China.
   

What are the results?

  • decreased server downtime by 73%

  • reduced server errors by 98%

  • 103% higher mobile conversion rate (mobile traffic increased by 26%)

  • 30% increase in overall conversion rate

  • 47% more transactions

  • 46% increase in revenue

  • revenue from youngest group of users has tripled

   

Continuing cooperation
For the Swiss company, it was their third attempt at eCommerce, but the first time with a satisfactory ROI.
   

We've created a roadmap with main goals to be achieved. To mention Magento 2 migration and implementation of Enterprise level PIM and CMS. After an exhaustive review process Odlo decided on Magento.
   

Magento 2 migration process started. Usually, it can take up to few months to re-write all the customized parts as well as rebuilding the theme to be compliant with new standards and we’re also trying to do a redesign process along the way.
   

More about Odlo Case Study:
https://divante.co/case-studies/odlo

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