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Ecommerce category

Fashion, clothing & footwear

Kübler: Relaunch with Numerous B2B Features

Partnership level

brandung developed a B2B shop based on Magento 1.9 for the professional clothing manufacturer KÜBLER, and has been expanding it with new features ever since.

A shopping experience was created for retailers the like of which is normally only to be found in the end consumer sector. The broad range comprises some 30 product lines from more than ten industries. KÜBLER merges functionality with a modern design in the online shop, thus making the quantity and bulk ordering of a wide range of clothing even more convenient and easier online.

Due to the optimised processes, such as the simple and efficient ordering process, or the innovative product matrix, the B2B customers benefit from the new shop since the numerous products can be found faster and the details can be examined. The high-performance and multi-dimensional matrix ensures that large quantities of goods can be ordered transparently and quickly. Using a traffic light system, all available sizes, fits and colours are visible at a glance, which are added to the wish list or the shopping cart in the desired quantity.

The live stock check of the available clothing takes place via an ERP connection with an interface to the INTEX inventory management system. The ordering process is rounded off with the uncomplicated one-click check-out: The order is performed on the shopping cart page by means of just one click if all data in the system is stored. Once again, the order process can be accelerated using the quick order function: the goods are found by article number or name, added to the shopping cart with one click and ordered directly.

Key Features B2B:

  • Transparent order matrix

  • Individual price lists per customer group, discount scales

  • Live stock check

  • One click checkout

  • Quick order

  • and much more besides

The next steps involve the extension of the B2B features and services as well as the expansion of the shop to the B2C sector.


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