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Ecommerce category

Commercial & B2B

PAPSTAR - E-commerce Relaunch with brandung and Magento 2

Partnership level

For PAPSTAR GmbH, one of the leading suppliers of consumption-oriented product range concepts in Europe, brandung realises the comprehensive launch and relaunch of the shopping environment based on Magento 2 (Commerce Version).

Starting with the finger food shop, which is intended to mainly appeal to B2B customers, four more online shops will be rolled out in the following months. In addition to the B2B customers, the end user is also addressed, for instance, with the brand shop PAPSTAR-Shop.de, which is being launched in six language versions.

The core of the development is formed by a so-called blueprint shop. Based on the feature set contained there, all other shops are adapted according to the customer’s individual requirements.


All the shops are connected via an interface to the in-house inventory control system and additional external service providers, including Payment.

Key Features B2B:

  • Price list according to the respective customer group

  • Price tag depending on the type of buyer (with or without VAT)

  • Individually configurable payment methods per customer

  • Customer-specific discounts

  • Integration of Magento B2B features: Direct Order, Requisition List for recurring orders etc.

  • Fact Finder integration for search and filter navigation

  • Automation of the processes between the ERP system and the shop (product import, order export, shipping tracking

  • Generation of invoice documents via an interface directly from the ERP system

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