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Ecommerce category

Department stores

Relaunch of Bär-Schuhe and Joe Nimble

Partnership level

Initial situation

Both, the rapidly growing market requirements in e-commerce and especially in the shoe industry required a relaunch of the websites and online shops of BÄR GmbH. The brands Bär-Schuhe and Joe Nimble could no longer be adequately represented with the existing online presences.

The sales channels of BÄR Schuhe are based on a complex constellation of IT-systems and many interlinked processes. This had to be analyzed in order to harmonize the interaction of all fields and make it more efficiently.



Customer orientation, customer value and customer loyalty were the overriding requirements. Sebastian Bär (CEO) therefore had a clear focus on the new websites: intuitive usability and navigation, high-quality product presentations as well as valuable content and services. Also the idea of omnichannel played a central role: the BÄR stores should be better presented and interlinked online. So the requirements included a world-wide store locator, an effective product search, a live-query for delivery times and many other state-of-the-art functionalities.

A total of twelve online-shops for BÄR and Joe Nimble should be implemented: from Germany via the United Kingdom to Japan. The requirements for each shop varied – especially in combination with the process optimization.



The company group of mission-one GmbH and tagwork-one GmbH was ordered to meet these requirements. The assignment included creative concept, screendesign, project management and technical implementation. Despite complex requirements and many different project participants, the project was implemented quickly, efficiently and above all successfully. tagwork-one developed the international online-shops and matched the functions of Magento 1.9 and TYPO3 6.2. They created detailed specifications and realized interfaces to the existing ERP system and PIM solution. Since the online-shops relaunched there have been several further developments as well as ongoing service and support.


http://www.baer-schuhe.de , http://www.joe-nimble.com

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