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5 reasons why you shouldn’t miss out on the NEOCOM 2017

Updated: Apr 4, 2018

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Guest article by Katrin Kister, Project Manager at Management Forum der Verlagsgruppe Handelsblatt

BACK TO THE FUTURE. BACK TO BUSINESS. The headline of this year’s get together of the digital commerce industry at the NEOCOM, 11-12 October 2017, in Düsseldorf, Germany says it all. Industry experts, out-of-the-box thinkers and pioneers of digital commerce will provide the audience with new ways and stories to guide them into the future.

Idea generator for the digital commerce

The speaker line up is long and the program filled with different facets of the industry. Starting with Melanie Lauer (Conrad Electronic) to Steven Mattwig (Tom Tailor Group) and Tim Leberecht (Business romantic and Silicon Valley expert), the organization team can guarantee an amazing, extensive program, deep dives, and masterclasses at the NEOCOM Congress and on the exhibition stages. Insights from big personalities such as Dr. Felix Kreyer (Marc O’Polo), Simon Werner (GastroHero), André Patrzek (Keller Sports), and so many others will afford an overview of the current market developments and the digital change that is taking place.


Always in the loop

The NEOCOM blog gives you early insights into keynote speakers and more so that you can stay right on top of current developments. Philipp Markmann (L’Oréal) summarized at the end of his interview for the blog: „Those who understand the end user best and at the same time is able to create their own new trends are going to be the winners in the long run.“ Curt Simon Harlingshausen, digital guru of the Publicis Group, gave us a better understanding on what he sees as the very essence of digital transformation: „For me, personally, the biggest and most important challenge is the talent. Many change their organisation but don’t educate their employees, they don’t bring in new blood or know-how. I think that is the biggest challenge for the German economy. “


The short path to happiness

Current developments in multichannel commerce are taking place faster than we can see them. New logistic services, more efficient ways of customer engangement, as well as the newest marketing workflows: everything is tailored to the wants and needs of multichannel retailers. So the NEOCOM exhibition will be the go to source for all those interested in multichannel commerce! The NEOStages offer more than 40 lectures from experts on the topic and deeper knowledge can also be gained in one of our masterclasses on site. Don’t forget to get your free ticket for the NEOCOM Expo here.


ONE NIGHT – ONE HIGHLIGHT: This year, the NEOCOM Gala will take place together with the Party on the first night of the Congress (11 October 2017 starting at 6.30 pm). The NEO Awards will be handed out during the Gala and afterwards everybody will meet up to celebrate the first successful day. Award categories include “Excellence in Multichannel”, “Personality of the Year” and “bevh Young Business Award”.

More info:

Special rates for startups, mail-order businesses, retailers, and online retailers

The NEOCOM is the meeting point for chairmen, managing directors, and decision makers in e-commerce, the branded goods industry, multichannel retailers as well as founders from all over Germany. Here you will meet suppliers with innovative products and solutions for the whole value chain in commerce. Here you can benefit from Meet Magento Association’s special rate of only 590 € (+VAT if applicable).

We as Meet Magento Association are very happy to announce that we will provide you with some insights about e-commerce and Magento during our session on October 11th, NEOSTAGE 2 at 1 pm. Please also visit us at our booth (number 336) which we will have together with four of our partners: igniti, trilix, Flagbit and sunzinet.


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